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Our mission is to create and promote innovative, strategic sustainability solutions which enhance the capacity of organizations and events to ensure their operations result in positive outcomes for people and the planet.


In 2005, Ginny Stratton, now Principal of Strategin Solutions, was tasked with applying her knowledge and passion for sustainability to the meetings and events industry. She was quick to recognize the importance of integrating environmental, social, and economic considerations into the event planning and management process. Doing so enabled responsible resource consumption, waste minimization and management, climate change mitigation and the creation of legacy impacts through inspiring others to put sustainability into action.

Concrete results achieved through her efforts compelled Ginny to continue working toward enhancing the positive impacts of meetings and events, leading her to found Strategin Solutions in 2007. Since its inception, Strategin Solutions has been involved in several high profile event sustainability management projects internationally and hosted educational sessions at several events across North America.

Clients include the Canadian Academy of Recording Arts and Sciences and the JUNO Awards, CSA Group, MEDIACO, 100 Places North America, GLOBE Foundation of Canada, Laura Ballance Media Group, Province of British Columbia, Conscious Food Festival, Live Earth New York, David Suzuki Foundation, Canadian Society for Ecological Economics, University of Victoria Center for Asia Pacific Initiatives, Meeting Professionals International, Vancouver Island Meeting Planners and Suppliers, Endless Biking, and IMEX - The Worldwide Exhibition for Incentive Travel, Meetings and Events.

Ginny is a member of the Technical Committee responsible for the development of the newly launched Canadian Standards CSA Z2010 - Requirements and guidance for organizers of sustainable events. She was also Vice Chair for the Canadian Technical Advisory Committee which contributed to the development of the ISO 20121 Event Sustainability Management Systems - Requirements with Guidance for Use.

Recently, Ginny has taken on the position of Director, Sustainability with the International Special Events Society Vancouver Chapter Board of Directors. Through this role, she hopes to inspire members to adopt environmentally and socially responsible practices. Other organizations in which Ginny is actively engaged include the Forum for Women Entrepreneurs and the Green Meeting Industry Council.



LBMG has seen Strategin Solutions at work on a number of high-profile events including the World Urban Forum, GLOBE series of events and most recently the 2010 BC International Media Centre. Strategin brings a wealth of knowledge to the table when it comes to finding the most sustainable solutions for major events involving multiple players. Ginny Stratton's attention to detail and passion for all things green is a rare and welcome combination in the world of business and event management.

Jeremy Dunn, Vice President, Laura Ballance Media Group (LBMG)